Defining eighty years of history through hair style is an undertaking that goes far beyond simple iconographic research.
The evolution of hairdressing follows the path of humanity and changes profoundly over time and space.
Throughout the years, archetypes drawn from the most influential arts have shaped the spirit of their time, expressing it in the body, from head to toe.
1945 - 1955
After the end of the war, we start dreaming and rebuilding again. The world looks to Hollywood and Cinecittà where fashion, makeup and haircare help tell stories in a world that is starting over. In Milan, in 1945, Framesi was born and in the early 1950s it launched the first exclusively professional formulations.
The spotlight is on the expertise of hairdressers who over the years have become increasingly protagonists in fashion and society.
1965
A total style revolution starts from Swinging London: hair is shortened in Pixie cuts, just like skirts become mini.
It is a decade crossed by deep energies, in which Framesi takes the path that will lead it to future international success. Research on coloration begins and the first Made in Italy cream color line is born.
1975
From New York, the creative scene, which frequents places like Andy Warhol's Factory and Studio 54, gives life to everything that moves the new trends in style, between music and art.
Italian Style Framesi was born in Milan, the stylistic group that spreads the concept of Hair Fashion Collection throughout the world. A true revolution in the universe of beauty.
1985
The hedonism of these years is expressed through extreme experiments on cuts and colors. Pop shapes real cultural and aesthetic references: during the Fashion Show by Framesi elements such as fashion, music and styling are used to inspire and involve hairdressers.
1995
In the transition from one millennium to another, the world stops waiting for who knows what. Fashion focuses on structure, and hair style becomes essential.
Framesi looks to the future and focuses on the development of new products and services, to support the professional network, giving even more value to the human factor based on experience and know-how.
2005
In fashion and style, everything and its opposite is true: there is a deep need for renewal and a return to a connection with nature, increasingly freeing oneself from usual patterns.
Framesi launches a complete haircare line, formulated with local ingredients, as a response to the demand for regeneration in a rapidly evolving sector. Morphosis is born.
2015
Environmental and social sustainability becomes an essential principle for companies and a challenge for the coming decades: Framesi recognizes its value, starting from the search for raw materials of natural origin up to the rigorous control of the supply chain and the protection of workers that make the Company an excellence of Made in Italy.
2025
In an increasingly digitalized reality, the need for a greater balance between machine and human factors arises.
Framesi is at the center of a system that combines constant product research, a dedicated educational platform and qualified business partnerships.
