BY™ framesi®
Be Yourself
Styling Products for Color Treated Hair

BY™ framesi® is the exclusive styling & finishing line that enhances the hairdresser’s skills and gives each client a truly personal style. With BY™ framesi®, being yourself is more effortless than ever before.





BY™ framesi®

BY™ framesi® can be used with color treated hair and will not coat, dull, or mask hair color. It infuses agility and strength into one elegant line. BY™ framesi® is divided into two product lines: Pearl and Lava. Whether you are looking for a light and airy finish with the Pearl line, or a strong hold finish with the Lava line, BY™ framesi® has the right products for you.


Key Benefits of All
BY™ Products:

  • Thermal & UV Protection
  • Color Safe
  • Weightless
  • No buildup
  • Powerful Anti-Aging Properties
  • Paraben Free
  • Gluten Free
  • DEA Free


framesi® is dedicated to you, the professional. Our products have always been professional only and are sold exclusively to licensed hairdressers. framesi® never sells its products to retail chains or discount beauty outlets. So when you use framesi®, you know you are giving your clients the best that only you can give.