Barbers have always played a key role in Italian society and lifestyle.

In ancient times, barbers were revered as an integral part of Roman culture.

A young Roman’s “first shave” was a rite of passage symbolizing the transition into adulthood.

In modern years, Italian barbers have taken their craft all over the world.

Perfectly-shaped, tailor-made beards, moustaches and hair have become the distinct mark of Italian barbers, earning them deep trust and the utmost confidence with men.

Machete, a brand founded in Rome, started in a small shop no more than 160 square feet.

Through dedication to quality and training, Machete has become synonymous with a welcoming feel, thorough rituals, specific products, and extensive experience.

Machete embodies a forward thinking, first-class evolution of the modernization of Italian barbering tradition supported by high-quality products, exclusively for men. As the Machete franchise grew, Machete partnered with framesi to create the FRAMESI BARBER GEN product line.

Actively involved in product development, products were only approved by Machete when they scored 100% on the satisfaction scale for both the barbers and, most importantly, their customers.