Founded in Milan, Italy
1945

About Us

Hey there,

We’re framesi®. We’re all about creating professional hair and beauty products that are vegan, gluten-free, and proudly made in Italy.

A family-owned and operated company, we’ve been bringing the best of Italian beauty to the world since 1945, thanks to founder Roberto Franchina and the visionary leadership of his children, current President Fabio and CEO Roberta. Dennis Katawczik, the driving force behind Framesi’s success in the United States and Canada, honed his executive skills in New York City with prestigious apparel brands and has been propelling Framesi to the forefront of hairdressing beauty brands since 1990.

At framesi, we believe in supporting hairdressers’ success with innovative scalp and hair care products, high-conditioning Coconut Oil-based hair color that works in half the time, and top-notch stylist education. Our headquarters are in the stylish city of Milan, where bright ideas come to life in the Italy Laboratories and through collaborations with international universities and scientific institutions.

Leading the charge in hair fashion while working alongside Italian-style professional hairdressers, we’re dedicated to promoting stunning hair collections and providing technical training for salon growth. Our extensive range of haircolor, scalp and hair care, and styling products are always evolving, backed by the latest scientific research.

What really sets framesi apart is our blend of personal touch, modern entrepreneurship, and cosmopolitan style. We’re committed to consistent growth and excellence. With our strong roots, framesi keeps pushing boundaries through research and experimentation, delivering innovative solutions in products, services, education, marketing, and fashion.

Join us on this journey of innovation and leadership in hair care and fashion. Our goal is to provide you with the tools to bring about better beauty behind the chair every day.

Cheers!