Framcolor Bold

  • 100% Longer lasting color*
  • Remarkable spreadability…Use 50% Less*
  • True to swatch…Stays true to tone
  • 100% Vegan, Cruelty Free, Ammonia Free, Gluten Free and Sulfate Free

Framcolor® Bold


  • Innovative technology that guarantees maximum longevity, experience it from the first wash…
  • Ready to use – No developer needed
  • Even results from root to end
  • Available in 15 intermixable shades for an infinite variety of creative possibilities for pure BOLD inspiration

60 ml / 2 oz tube



Swatch Book


Cobalt Blue


Electric Blue






Rose Gold






The Results

100% Longer Lasting BOLD Color vs. Competition*

(Picture below) FRAMCOLOR BOLD Electric Blue
showing 100% Longer Lasting Color
vs Competitor #1 after 30 washes.

True to Swatch…Stays True to Tone

(Picture below) Competitor #2
day 30 shows matte/dull and off tone tonality
after 30 washes

*In lab testing, BOLD Electric Blue retained more color after thirty washes than competing brands retained after 15 washes.

The Results

Vivid color regardless of underlying remaining tone

FRAMCOLOR BOLD Electric Blue applied to levels 7, 8, 9, and 10 vs Competitor #1 shows even results on all levels.

High Concentration
Direct Pigments

The winning synergy for intense, brilliant results

Maximum Spreadability of Color
Rich vegetable coconut oil cream base with a beautiful floral fragance bathes the hair in moisture and delivers color molecules deep into the intermediate layer of the hair for an intense, conditioned, long lasting, and uniform result.

Incredible Shine
Amaranthus Oil exalts color, enhances shine, and intensifies light reflection.

The Result
Even the most damaged hair remains well-structured, hydrated, shiny, and conditioned.

The winning synergy of a Rich Vegetable Coconut Oil Cream Base that delivers the High Concentration Direct Dyes with all the conditioning agents deep into the intermediate layer of the hair.

Results: Direct Pigments that adhere tightly to the hair

Framcolor Bold

  • 100% Longer Lasting Color*
  • Remarkable Spreadability…Use 50% Less*
  • True to Swatch…Stays True to Tone
  • 100% Vegan, Cruelty free, ammonia Free, Gluten Free, Sulfate free


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*Based on lab test results comparing FRAMCOLOR BOLD to analogous leading professional color’s performance & claims regarding efficacy and coverage.


framesi® is dedicated to you, the professional. Our products have always been professional only and are sold exclusively to licensed hairdressers. framesi® never sells its products to retail chains or discount beauty outlets. So when you use framesi®, you know you are giving your clients the best that only you can give.