Hair Straightening Serum

Instant Smoothing Serum

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UPC: N/A SKU: 026763-000 Categories: , Tags: , , , , , , , , ,
Description

Description

STRAIGHTEN UP!

Resist humidity while moisturizing & nourishing hair. Antioxidant rich ingredients defend against aging & damage from the environment. Use with heat for accelerated smoothing results.

What is it?

  • An express straightener that transforms all hair types, leaving it smoother, bouncier, and shinier. An inclusive, color-safe straightening serum that has been thoughtfully & consciously formulated with only the most superior plant-based ingredients. Antioxidant-rich Indian Gooseberry Extract & Watermelon Seed Oil strengthen, protect, & hydrate without build-up!

 

Why use it?

  • Forms a protective shield that seals and tames frizz-prone hair

  • Protects color-treated hair against thermal damage

  • Leaves silky hair smooth all-day

  • Adds body, shine, and light control

 

What it will not do:

  • Leave hair tacky or stiff

  • Build-up and coat hair

  • Dull or fade hair color

  • Stick to thermal styling tools such as flat irons and curling irons.

 

HUMIDITY RESISTANT. PLANT-BASED. COLOR-SAFE. >95% LONGER-LASTING COLOR*. NO BUILD-UP.

 

*Based on lab testing conducted in conjunction with a reputable independent entity.
How To

How To

How to use it? 

  • Shake well before using. Apply to damp hair from shaft to ends. Blow-dry straight with a round or paddle brush or air dry to control frizz and soften curl.

  • For a more dramatic effect, use heat 

Stylist Tip: 

Framesi COLOR LOVER Supreme Smooth & Shine Cocktail

Progressively Smooth + Straightening Serum + Stop Frizz

Step 1: Shampoo and Condition with Framesi Color Lover Smooth & Shine Shampoo

Step 2: Spray damp hair with Progressively Smooth

Step 3: Emulsify Straightening Serum + Stop Frizz in your hands and apply

Step 4: Blow-dry hair until smooth and finish with a flat iron for sleek and smooth results that last. 

Ingredients
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