Stories from Real Hairdressers: Joy Wear

Framesi FRAMCOLOR 2001 INTENSE is a time saver… HALF THE TIME saver to be exact. And a super bonus is you do a root touch up with INTENSE, then highlight by using the framesi STRIKE4 Flat Iron Processing Sheets with DECOLOR B DIAMOND and still have your client out in an hour! Boom! Mind-blowing! Framesi Fast!  There are no more limitations on time because of framesi INTENSE.  

The launch of framesi INTENSE is truly a game changer when it comes to hair color.  Not only has framesi given us 100% complete gray coverage, but also beautiful shine and silky texture to our clients’ hair. Framesi has always been known for these attributes.  As hairstylists never have enough TIME! Framesi has literally given us extra time in our day. 

Personally, I am a stickler for being on time. Not everyone is that way.  Life is busy and sometimes time just gets away from us.  Framesi INTENSE helps me get my day back on track. Not only can I utilize it for that busy person who needs in and out on their lunch break, but also for the person who is running late; I don’t have to reschedule them or spend the rest of my day playing catch up.  Now I can eat a hot lunch or have a real bathroom break!

I have loved using framesi INTENSE on my after 5PM clients because it PROCESSES IN HALF THE TIME!  That is a spot that is booked out weeks and months in advance. Now not only am ending my day earlier, but I can even add one more client into my evening because of framesi INTENSE.  It’s a win-win for my clients and myself.  

Learn more about framesi FRAMCOLOR 2001 INTENSE


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framesi is dedicated to you, the professional. Our products have always been professional only and are sold exclusively to licensed hairdressers. framesi never sells its products to retail chains or discount beauty outlets. So when you use framesi, you know you are giving your clients the best that only you can give.