Stories from Real Hairdressers: Lori Brooks

I have been transitioning color formulas to FRAMCOLOR 2001 INTENSE since early April, and the results have been fantastic – even for my clients with the most resistant gray hair.  The overall reformulation of colors has been smooth, a simple “replace this with that,” to achieve the time savings with the superior results I’ve grown to expect from framesi.   

I firmly stand behind FRAMCOLOR 2001 INTENSE. It processes in half the time, and has broad appeal to all stylists, regardless of professional goals or experience. Some may use it to increase services and revenue, while others may prefer a more relaxed pace in the day… I love my job and take great pride in blending my creativity with accuracy, attention to detail, and consistent quality in all aspects of our work… INTENSE doesn’t make me choose, it is a no-compromise solution! Though my clients appreciate these qualities, they also appreciate leaving sooner than anticipated so they can get on with own their days!  This allows me to perform quick add on services options and have more personalized time with a client.

Here are photos of my most recent INTENSE service. 


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