Lured by endorsements from celebrities and supermodels, consumers are clamoring for coconut oil, coconut water, coconut milk and coconut-infused cocktails for weight loss, boosting heart health, reducing inflammation associated with arthritis, preventing cardiovascular and neurological diseases, and many other health benefits.
Coconut Oil has also been found to offer amazing benefits for the hair and skin.
Coconut Oil’s popularity appears to be the next new trend, but the truth is, coconut oil has been a primary ingredient in framesi® color and developers for years. The only cream color that offers the conditioning benefits of coconut oil, framesi® color leaves the hair shinier than any other haircolor on the market. Furthermore, because the coconut oil in the framesi® color bases leaves the hair strong and undamaged, the color will last longer, and a coconut oil cream base will never build up on the hair and cause problems with future chemical services.
The Journal of Cosmetic Medicine proved back in 2003 what framesi® chemists have always known. Coconut Oil offers protective and conditioning benefits that are far superior to those of other vegetable oils used in haircare. This data joined a multitude of findings on the advantages of coconut oil for both body and skin. The reason this tropical oil makes your hair so soft and conditioned is because it can penetrate the hair fiber and minimize protein loss during a chemical service. Not only does protein loss result in damage hair with reduced strength, resilience and shine, but it also affects color durability- the more protein is lost, the faster color will fade.
Furthermore, Coconut oil is one of the best natural nutrients for your hair. It helps in healthy growth of hair and gives your hair a shiny quality. It is highly effective in reducing protein loss from hair’s daily wear and tear which can lead to various unattractive or unhealthy qualities in your hair. Its unique composition allows it to penetrate the hair shaft, whereas other vegetable oils are too bulky to penetrate and merely coat the outside of the hair’s cuticle and build up. Because of these great benefits, framesi® has included Coconut Oil in all the FRAMESI COLOR LOVER® cream conditioners.
From Nutrition to Skincare to Haircare, Coconut Oil is the Healthiest Oil on Earth. This natural tropical oil has numerous health benefits, but the real benefit that framesi® has recognized for years has been the superior performance of hair color that is formulated using a rich, coconut oil cream base. Now with FRAMESI COLOR LOVER® conditioners, the benefits from Coconut Oil used daily will be immediately seen in healthier haircolor that lasts 95% longer.